Richmond Research has launched the Customer ValuFinder, a tool that organizes existing customer data, including profiles and behaviors, into unique account groups with similar value and behavior. Marketers can use it to identify market opportunities, target advertising and marketing efforts, and more effectively measure results.

Customer ValuFinder requires no infrastructure or operational changes - in fact, marketers need only minimal attention from their IT departments.

Richmond Research, data warehousing/data analytics experts serving the financial and other direct-response industries, is introducing this new marketing tool to streamline customer information.

The company also announced the planned opening of an office in China. This expansion plan comes on the heels of the company's success in the Asia/Pacific region where Richmond Research has been exceptionally successful as a groundbreaking DR industry provider to credit card issuers in Malaysia, India, Korea, Indonesia, Japan, and others.

"The Customer ValuFinder helps cut through IT department red tape to get and measure data easily," explains CEO Louis Giacalone.

"It's a unique tool that provides readily identifiable deliverables on a fixed budget in a short time frame. Successful deployment will help our clients 'find the gold' in their data, enabling them to understand their customers better and identify profitable account groups and their behavior."